We Started with a Passion for Building Great Products
After selling his SaaS startup, Sparrow, Braden Ericson planned to take a year off. But his love for building and solving problems brought him back to consulting part-time—just for fun.
What started as a solo endeavor quickly grew into something more. Seeing the impact his expertise had on helping companies navigate technical tradeoffs, Braden recruited a small team of trusted ex-PayPal colleagues. Together, they turned their passion for product development into Tradeoff Software: a boutique consultancy focused on helping SaaS companies build smarter, scalable solutions.
